Finds the queries where you rank well but lose the click — then diagnoses why: a weak title at the top of the page, SERP features crowding you out, or a snippet that doesn't stand out from neighbours. Each comes with the fix. Drop a Search Console Queries export; everything runs in your browser.
| Query | Impr. | Pos. | CTR | Exp. | Missed | Diagnosis & fix |
|---|
Each query is compared against the click-through rate expected for its position. Those falling well short are diagnosed by where they rank: top-3 → the title/meta isn't winning the click you've earned; positions 4–6 → SERP features (snippets, AI Overviews, ads) are likely intercepting clicks; positions 7–10 → your snippet isn't standing out from neighbours. "Missed" estimates monthly clicks lost versus the expected curve. Verify the live SERP before rewriting — ads and AI Overviews can floor real CTR regardless of your title.